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Who needs a Global Marketing Manager?

Who needs Global Marketing Manager? If your company is expanding to operate in multiple countries then you will, sooner or later, need a Global Marketing Manager. This role is very different than that of the local Marketing Manager.   Why do you need a Global Marketing Manager? Generally speaking, Global Managers Marketing  should report to Chief

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Difference Between Translation & Localization

What is the Difference Between Translation & Localization While localization and translation are two very different aspects of communicating between two languages, they ultimately serve the same purpose, to give the recipient of the translation the best understanding of what they are reading. Translation Translation is a written communication of a document, assuring that the

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Pentagon’s Plan for a Universal Translator

Universal language translations Universal language translation is becoming a top priority for the Pentagon. The U.S. Department of Defense, by way of DARPA (Defense Advanced Research Projects Agency), is seeking $15 million in next year’s budget request to devote to a new project they have entitled BOLT. BOLT stands for the Boundless Operational Language Translation.

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Translations by Internal Employees

 Translating Documents by Internal Employees When the need for translating documents arises at companies, the natural instinct is to use in-house employees for various reasons: Employees are easily accessible Employees understand the company products/services Employees understand the preferred lingo While these are all very good reasons to use in-house employees for translating documents, there are also

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Need for company specific terminology

Preferred Language Services Provider Many small to mid-sized businesses are depending more on sales and revenues from outside of the USA. As a result, they’re deepening their relationship with the preferred language services provider. While this is a crucial relationship, something that’s even more crucial is taking the time to develop terminology that is specific

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